In promotion of this weekend’s release of the found footage film Devil’s Due, the filmmakers have teamed up with an FX crew to terrorize the streets of New York City with an animatronic devil baby in a remote control stroller. The last couple of years have seen some unique viral marketing campaigns for horror movies, such as Carrie‘s telekinetic coffee shop prank for the 2013 remake.
In today’s internet age, it’s clever marketing tactics like these that ensure new movies don’t go unnoticed, and viral videos can get national coverage. I hope more horror films use this tactic, as it seems to be a successful one. Check out the awesome viral video below, and don’t miss Devil’s Due in theaters this weekend!